Pictures are worth a thousand words…

IMG_1360 Screen Shot 2014-07-12 at 12.04.52 PM Screen Shot 2014-07-12 at 12.04.38 PM

And colors! Colorful palettes are everywhere. It’s what you do with them that is important. With color, any mood can be persuaded from a consumer, and by the company.Have you ever found yourself at a loss looking for color inspiration? Love the colors in a photo or a fabric, but unsure HOW to get the colors or pull the scheme? That is where Adobe Kuler comes in handy, to say the least. The picture above is a lovely photo of my husband. Below it are two color samples pulled from the picture, using Kuler. The first is “colorful” the second is “muted”.

IMG_1116 Screen Shot 2014-07-12 at 12.09.28 PM Screen Shot 2014-07-12 at 12.09.40 PM Screen Shot 2014-07-12 at 12.09.54 PM

The colors pulled from favorite pictures can evoke strong feelings, and not just for you! If used appropriately they can be used to evoke feelings in consumers. If there is thought and care put into the message that a company wishes to convey to a customer, then the colors and text will be thought long and hard about, so that those feelings  (whether nostalgia, hunger, or desire) are brought to the surface for the consumer subconsciously and therefore provoking them to spend.

The second picture I have shared is one of my favorites. It shows so much. And that poor tired girl off to the side is just done. Period. This picture brings smiles to me. That is my daughter, who after a long day of hunting for perfect pumpkins, is ready to be done with us all, and ditch us for dinner!

Kuler is a tool where you can pull colors from your favorite photos and more. If you are feeling adventurous than you can play with the color wheel. If not, just drag a picture that you love and let the program pull the colors for you! Please visit this fun site, https://kuler.adobe.com, and play. When we take the time to play, inspiration is not far behind. And from inspiration we find our greatest pieces.

 

And the “winner” of Pantone’s color of the year 2014 is….

Screen Shot 2013-12-05 at 8.08.05 AM

Here it is! After waiting with bated breath… the color of the year is… Radiant Orchid…!!!! A stylish purple to say the least. If this is a favorite color of yours (as any purple is for me), we should “rehash” what purple can represent and mean for a person on a personal level.

  • Having either purple or violet as your favorite color means you are sensitive and compassionate, understanding and supportive, thinking of others before yourself – you are the person others come to for help – being needed motivates you but sometimes people take advantage of you.
  • You are a gentle and free spirit. Your feelings run deep and you can be quite sensitive to hurtful comments from others, although you would never show it.
  • Being a personality color purple, you have a peaceful and tranquil quality and a quiet dignity about you. People are drawn to your charismatic and alluring energy.You are usually introverted rather than extroverted and may give the impression of being shy although this is not the case.
  • You are creative and like to be individual in most of your endeavors, including your dress and home decoration – you love the unconventional.
  • You are idealistic, and often impractical, with a great imagination, dreaming of a future in an ideal fantasy world where you exclude the ugly side of reality – you tend to look at life through rose-colored glasses. People who don’t understand you sometimes think you are eccentric because you spend so much time in your fantasy world.
  • With your personality color purple you inspire others with your creative thinking and your ability to deal positively with adversity.
  • You are very intuitive and quite psychic or at least interested in spiritual growth or the occult – you seek spiritual fulfillment. You look for the meaning of life.
  • As a personality color purple, you are a generous giver, asking for little in return except friendship.
  • You can be secretive, with even your closest friends not really knowing you well.
  • If you constantly surround yourself with too much purple you can become moody. If this is the case, balance the purple with some magenta.
  • You dislike responsibility and have difficulty dealing with real day-to-day problems.
  • You dislike being part of the crowd, wishing to stand apart from the mob – you like to be noticed for your individuality. You don’t like to copy others and you don’t like them to copy you.
  • You are a visionary, with high ambitions, dreams and desires, and a compulsion to help humanity and to improve the planet earth. You often hold positions of power because you are visionary, but you delegate to others all the minor details that you aren’t interested in.
  • With a personality color purple you like to have the best of everything, so you aim high.
  • Being the free spirit you are, you love to travel to experience different cultures and meet new people.
  • You are a good judge of character and sum others up quite quickly and accurately, although you usually see the best in everybody.
  • Time means little to you and you are often late for everything. You trust the flow of the Universe to take care of everything.
  • You need to be careful not to take on too many projects at a time as you can become quite scattered in your thinking, resulting in stress and confusion.
  • Meditation is a good activity for you to help you become centered and balanced.
  • You can sometimes appear arrogant and conceited if operating from a negative perspective.
  • You can be selfish and self-indulgent as you don’t like being imposed upon by others beliefs and regulations.

Now… What does purple mean for businesses? For logos, brand identity and so on?

At http://www.empower-yourself-with-color-psychology.com/purple-in-business.html purple can be considered a definite power color! As stated:

In using purple in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning. The messages the color sends to your customer base can have a major impact on your business success.

Purple suggests wealth and extravagance, fantasy and the world of dreams. It enhances spiritual pursuits and enlightenment.

 Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.

It is often used to denote a high quality or superior product, such as Cadbury’s chocolate or some women’s cosmetics.

If you are in a service business, use some purple in your marketing to denote your premium service.

Purple is often connected with the 18 to 25 year old market as they see it as sexy and rebellious, while innovative designers connect it with sophistication and power.

It is most often used by businesses in creative fields -designers, psychics and cosmetic manufacturers are common users of it.

Purple is a color that works well with gold, taupe, turquoise, jade green, deep red, magenta and yellow. Combined with orange it creates a unique contemporary look.

The keywords most associated with purple?

Positive Color Meanings in Business:

unusual and individual, creative and inventive
psychic and intuitive
humanitarian, selfless and unlimited
mystery, fantasy and the future

Negative Color Meanings in Business:

immaturity
impractical
cynical and aloof, pompous and arrogant
fraudulent and corrupt
delusions of grandeur and the social climber

What does all this mean for us? BE CAREFUL with this color. Play with it. Use it, enjoy it. But be careful of the hidden meaning this color can portray when used wrong! Also, watch out for this color being overused in trends to come!

 

2014 Colors by Pantone

pantone-eccentricites-emotion

I touched on this briefly, not too long ago, referring you all back to a Pantone article announcing their new color recommendations for the year 2014. As I was researching new and exciting trends that will be occurring in the upcoming year, I came across this article: http://www.estout.com/designthreads/archive/Chroma_Color-07_13-Color_Forecast_2014.asp. This article gives a great visual to the colors endorsed for the upcoming seasons… I wanted to touch base with you all, and share with you this resource…

Birth announcement!

cooperbirthannouncement

I shared with you all not too long ago the layout for this design. All I was waiting for was little Cooper to make his big entrance into the world. And here he is!

As I may have mentioned before, the colors and “monsters” were taken from the baby shower theme. And, the nursery. Planning ahead, and being allowed to do so, was wonderful as little was needed to be done except for minor adjustments. Less than 24 hours later and we are ready for print!

Off topic from trends 2013..But on color!

I started this blog with my love of color, and color psychology and the role it plays in design. I know I am supposed to be writing about the third trend out of ten, on a list, but I saw this article on color and how color affects a shoppers mood. I couldn’t pass up the opportunity to guide you all to one of my passions: color.

To refresh everyone’s memory, color affects us in ways that only our sub-conscience can determine. We are not usually aware of HOW it affects us. Colors can change a mood, cause a mood, influence how much we eat, or, as the following article reminds us, affects what we spend. From how the packages are colored, to the signs of the shops that we frequent color is used to influence us and move us, whether it’s in a direction we want to go in or not. Enjoy the following link, and please share if you find any other similar information!

http://shine.yahoo.com/work-money/color-affects-spending-162500304.html

Love color, but need help?

Everywhere in the design world, color is one of the top make or break pieces of a successful design. Not all designers are great at colors and the different combinations, or even any use of color at all. Not to worry! If you are a great designer of layouts, but color throws you off there are different programs out there that can help any designer pull a color theme together. From the kruler site (at https://kuler.adobe.com/#themes/rating?time=30) to a color generator tool ( at http://graphicdesign.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=graphicdesign&cdn=money&tm=5&f=00&su=p284.13.342.ip_p504.6.342.ip_&tt=6&bt=1&bts=1&st=13&zu=http%3A//wellstyled.com/tools/colorscheme2) there are a ton of tools to help!

At Kruler, you can play with colors on your own, or even upload a picture that has inspired you and use that picture to put  a color scheme together! I have really enjoyed this site. It is a program through adobe. The color generator, that I provided a link to, isn’t quite as detailed, but it also fun and it meets the purpose. There are even programs available to interior designers that graphic designers can take advantage of, such as http://seemydesign.com/, which allows a person to play with paint colors before purchasing them.

No designer or layman should have issues with colors and picking good choices with these kinds of tools available…

Branding and colors

Have you ever taken a moment in the grocery store and just stood and looked down the coffee and juice aisle? Then stopped by the baking isle and done the same? There is a theme in each one of these aisles, separate from the other isles. Each aisle seems to have a theme, in the colors. In the rice aisle, you might notice that the main color of the items are orange, with only a few brands daring to step away from the “norm”.

It takes the average consumer 5 seconds to locate and select a given object. Color is the first barrier in those seconds. Shape and loyalty are also taken taken into consideration in those 5 seconds. It is amazing how, in such a short amount of time, the brain has the ability to make quick choices that you, as a human and consumer do not even realize you making…

At http://www.brandingstrategyinsider.com/branding_and_colors/, this theory is discussed and talked about. Also, at http://www.brandingstrategyinsider.com/2006/11/brand_identity_.html there is some deeper information. This is a company that is dedicated to brand loyalty. They realize how important color is…