So, as the title states…There are some changes going on here. I am excited to be updating my site! Please be patient while I update my portfolio, resume, and all things needed! As soon as the site is ready, there will be new posts also! Topic will range to all things graphic design related! I am thrilled to be doing this, and I hope you are too! The image in this post is just a sneak peak at what I have been up to! A book cover for a local author, John D. Whitacre.
I am so excited to share some of my latest work. I had the privilege to work with a small business in my area and create a full logo, a flyer and a business card for them! They have been a joy to work with.
One day, on my local news feed on Facebook, I saw this amazing photography by a local photographer. But her flyer was all in type. It did not showcase her amazing talents. So, I approached her. I let her know what I could do ,and that I would love to help her look as professional as the pictures she produced. From there, we collaborated on her logo and things just sped along.
What I created was a versatile logo, a flyer that shows professionalism and her work, and a wonderful business card. And there is a wonderful unity from one piece to the next, just adding to how professional her business looks now.
We collaborated well together. She really enjoys purples, blues and greens. She originally requested that I keep the colors as natural as possible, leaning more towards blues and greens. When I gave her samples to look at, she surprised herself by being wowed by the purple sample, and that is what I continued with. She had made it very clear that she would prefer to stay away from black or white being used, so I pulled a neutral color from the background of one her favorite photographs she shared with me.
I think what we came up with is a stunning, polished look.
And colors! Colorful palettes are everywhere. It’s what you do with them that is important. With color, any mood can be persuaded from a consumer, and by the company.Have you ever found yourself at a loss looking for color inspiration? Love the colors in a photo or a fabric, but unsure HOW to get the colors or pull the scheme? That is where Adobe Kuler comes in handy, to say the least. The picture above is a lovely photo of my husband. Below it are two color samples pulled from the picture, using Kuler. The first is “colorful” the second is “muted”.
The colors pulled from favorite pictures can evoke strong feelings, and not just for you! If used appropriately they can be used to evoke feelings in consumers. If there is thought and care put into the message that a company wishes to convey to a customer, then the colors and text will be thought long and hard about, so that those feelings (whether nostalgia, hunger, or desire) are brought to the surface for the consumer subconsciously and therefore provoking them to spend.
The second picture I have shared is one of my favorites. It shows so much. And that poor tired girl off to the side is just done. Period. This picture brings smiles to me. That is my daughter, who after a long day of hunting for perfect pumpkins, is ready to be done with us all, and ditch us for dinner!
Kuler is a tool where you can pull colors from your favorite photos and more. If you are feeling adventurous than you can play with the color wheel. If not, just drag a picture that you love and let the program pull the colors for you! Please visit this fun site, https://kuler.adobe.com, and play. When we take the time to play, inspiration is not far behind. And from inspiration we find our greatest pieces.
What is popular? What is going on out there in our world that is visually captivating us, in general? As a society, we are seeing a shift, a sweeping change. Things are becoming a little more grungy (not in the 90’s styled way, either), a little more realistic, and a little more accepting of things and people as they truly are. We are not judging as harshly or quickly as we used to. Stories and images of single fathers (or attentive fathers), women models who are being embraced for their true body image, celebrities speaking up about being airbrushed. Lens flares are accepted as authentic rather than mistakes. Things are changing! People are changing! And that means NEW TRENDS. The same old question follows, as does with any trend: Which will stay trends and be overused, and which will stand the test of time…???
Visual trends are HUGE in our industry. It’s what grabs a consumer and pulls them in. It is what we count on and use to it’s highest degree. At iStock (http://www.istockphoto.com/article_view.php?ID=1619#.UuWSN_Yo4zY) there is an interesting infographic on some of the “newest” trends that are to be predicted for 2014. Listed, if you’d like a sneak-peak of what’s there, is diverse women, hands-on Dad’s, and beards. Just to name a few. What caught my eye about this infographic, and the few trends that are shown, is that most of these trends seem to call out timeless (well, except beards, those always come and go- at least it seems that way to me, and witches).
Our society is starting to change. There is a major shift going on under the surface of the “fake” that is put out there by the so-called “Reality TV”, and other “reality” fakes. One that we should be VERY sensitive to. We, as a society in America, want REAL. Real images of real people. Realistic women portrayed. Realistic, more positive, fathers portrayed. REAL stories. Authentic type pictures that have lighting that makes our minds wander to more simple times. We should be listening to the rumbling of the public, under the surface. There are waves being made, and people struggling to be heard and represented. We can help them. We can bring things to the forefront for them, with them. And we should be grasping that opportunity.
Here it is! After waiting with bated breath… the color of the year is… Radiant Orchid…!!!! A stylish purple to say the least. If this is a favorite color of yours (as any purple is for me), we should “rehash” what purple can represent and mean for a person on a personal level.
- Having either purple or violet as your favorite color means you are sensitive and compassionate, understanding and supportive, thinking of others before yourself – you are the person others come to for help – being needed motivates you but sometimes people take advantage of you.
- You are a gentle and free spirit. Your feelings run deep and you can be quite sensitive to hurtful comments from others, although you would never show it.
- Being a personality color purple, you have a peaceful and tranquil quality and a quiet dignity about you. People are drawn to your charismatic and alluring energy.You are usually introverted rather than extroverted and may give the impression of being shy although this is not the case.
- You are creative and like to be individual in most of your endeavors, including your dress and home decoration – you love the unconventional.
- You are idealistic, and often impractical, with a great imagination, dreaming of a future in an ideal fantasy world where you exclude the ugly side of reality – you tend to look at life through rose-colored glasses. People who don’t understand you sometimes think you are eccentric because you spend so much time in your fantasy world.
- With your personality color purple you inspire others with your creative thinking and your ability to deal positively with adversity.
- You are very intuitive and quite psychic or at least interested in spiritual growth or the occult – you seek spiritual fulfillment. You look for the meaning of life.
- As a personality color purple, you are a generous giver, asking for little in return except friendship.
- You can be secretive, with even your closest friends not really knowing you well.
- If you constantly surround yourself with too much purple you can become moody. If this is the case, balance the purple with some magenta.
- You dislike responsibility and have difficulty dealing with real day-to-day problems.
- You dislike being part of the crowd, wishing to stand apart from the mob – you like to be noticed for your individuality. You don’t like to copy others and you don’t like them to copy you.
- You are a visionary, with high ambitions, dreams and desires, and a compulsion to help humanity and to improve the planet earth. You often hold positions of power because you are visionary, but you delegate to others all the minor details that you aren’t interested in.
- With a personality color purple you like to have the best of everything, so you aim high.
- Being the free spirit you are, you love to travel to experience different cultures and meet new people.
- You are a good judge of character and sum others up quite quickly and accurately, although you usually see the best in everybody.
- Time means little to you and you are often late for everything. You trust the flow of the Universe to take care of everything.
- You need to be careful not to take on too many projects at a time as you can become quite scattered in your thinking, resulting in stress and confusion.
- Meditation is a good activity for you to help you become centered and balanced.
- You can sometimes appear arrogant and conceited if operating from a negative perspective.
- You can be selfish and self-indulgent as you don’t like being imposed upon by others beliefs and regulations.
Now… What does purple mean for businesses? For logos, brand identity and so on?
At http://www.empower-yourself-with-color-psychology.com/purple-in-business.html purple can be considered a definite power color! As stated:
In using purple in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning. The messages the color sends to your customer base can have a major impact on your business success.
Purple suggests wealth and extravagance, fantasy and the world of dreams. It enhances spiritual pursuits and enlightenment.Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.
It is often used to denote a high quality or superior product, such as Cadbury’s chocolate or some women’s cosmetics.
If you are in a service business, use some purple in your marketing to denote your premium service.
Purple is often connected with the 18 to 25 year old market as they see it as sexy and rebellious, while innovative designers connect it with sophistication and power.
It is most often used by businesses in creative fields -designers, psychics and cosmetic manufacturers are common users of it.
Purple is a color that works well with gold, taupe, turquoise, jade green, deep red, magenta and yellow. Combined with orange it creates a unique contemporary look.
The keywords most associated with purple?
Positive Color Meanings in Business:
unusual and individual, creative and inventive
psychic and intuitive
humanitarian, selfless and unlimited
mystery, fantasy and the future
Negative Color Meanings in Business:
cynical and aloof, pompous and arrogant
fraudulent and corrupt
delusions of grandeur and the social climber
What does all this mean for us? BE CAREFUL with this color. Play with it. Use it, enjoy it. But be careful of the hidden meaning this color can portray when used wrong! Also, watch out for this color being overused in trends to come!
Type-Lock Trend. It’s a different kind of name to refer to a type of Typography that we have all become accustomed to looking at. It’s everywhere. It’s on posters, flyers, the web. Everywhere. It is difficult to pull off. There are all the different weights of the different fonts, the mixing of sans, and serif. The distribution of space evenly, while keeping rhythm and a flow. Knowing how to keep an eye from wandering, knowing how to keep an eye reading in the proper order. Being able to convey and show the words that have the most meaning in the piece. Tricky stuff, I tell you. Yet, everyday it is pulled off. But how many pull it off successfully? And have we saturated the market with it too much?
We see this trend used in so many ways, but one of the most popular is on the web at sites, such as Pinterest, in quote form. As a way to inspire, whether spiritually, or intellectually. Arrows, swirls, lines, script, print….It’s all there in each piece. Each time arranged slightly differently. What is it about this trend that we seem to find so interesting? Is it the movement that the piece causes the eye to make? Is it that it is just so pleasing? Is it the quotes, themselves, regardless of the design? (No, I doubt that one.)
I know that I just enjoy, personally, seeing how a designer has used the different fonts to compliment each other. I also enjoy the little touches of art, and the flow that the fonts bring. Out of the examples here that I have shared today, the middle quote in Type-Lock is my favorite in the over all appearance, while the first is my favorite for the use of color and the last one, well, I like the quote. Lol… I guess it’s safe to say, at least for me, that I enjoy this trend, but do hope it doesn’t become something that over-saturates the market. Please, enjoy this link: http://www.fontriver.com/blog/trends_in_typography_the_lockup_look/ , to read more on this trend and what others are saying.
I touched on this briefly, not too long ago, referring you all back to a Pantone article announcing their new color recommendations for the year 2014. As I was researching new and exciting trends that will be occurring in the upcoming year, I came across this article: http://www.estout.com/designthreads/archive/Chroma_Color-07_13-Color_Forecast_2014.asp. This article gives a great visual to the colors endorsed for the upcoming seasons… I wanted to touch base with you all, and share with you this resource…