Flat design trend/typography

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Flat design. It rolled in with iPhones and Windows 8. It’s been here for a bit, and  it’s starting to gain some speed and acceptance. So what is flat design really? Well, we’ve talked about shadows, and beveling, and perception (maybe)…Flat design is the exact opposite. It is literally just the text/image without shadows, depth, 3D, or extreme gradients. It pulls from typography, grid, and color.

Flat design is taking off because it is multi-platform friendly.  It works. It works on print, web and responsive design. It transfers well between all. It uses white space to make things easy on the eyes, and easy to read.

Here, in this article- http://www.hyperarts.com/blog/the-life-and-times-of-flat-design/ – flat design is better defined.

What has me excited, is that typography is becoming a staple for this form of graphics, and by having that happen, typography is taking off again! I enjoy typography so!

Type-Lock Trend 2013/2014

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Type-Lock Trend. It’s a different kind of name to refer to a type of Typography that we have all become accustomed to looking at. It’s everywhere. It’s on posters, flyers, the web. Everywhere. It is difficult to pull off. There are all the different weights of the different fonts, the mixing of sans, and serif. The distribution of space evenly, while keeping rhythm and a flow. Knowing how to keep an eye from wandering, knowing how to keep an eye reading in the proper order. Being able to convey and show the words that have the most meaning in the piece. Tricky stuff, I tell you. Yet, everyday it is pulled off. But how many pull it off successfully? And have we saturated the market with it too much?

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We see this trend used in so many ways, but one of the most popular is on the web at sites, such as Pinterest, in quote form. As a way to inspire, whether spiritually, or intellectually. Arrows, swirls, lines, script, print….It’s all there in each piece. Each time arranged slightly differently. What is it about this trend that we seem to find so interesting? Is it the movement that the piece causes the eye to make? Is it that it is just so pleasing? Is it the quotes, themselves, regardless of the design? (No, I doubt that one.)

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I know that I just enjoy, personally, seeing how a designer has used the different fonts to compliment each other. I also enjoy the little touches of art, and the flow that the fonts bring. Out of the examples here that I have shared today, the middle quote in Type-Lock is my favorite in the over all appearance, while the first is my favorite for the use of color and the last one, well, I like the quote. Lol… I guess it’s safe to say, at least for me, that I enjoy this trend, but do hope it doesn’t become something that over-saturates the market. Please, enjoy this link: http://www.fontriver.com/blog/trends_in_typography_the_lockup_look/  , to read more on this trend and what others are saying.

A trend that will last for a long time….

cursive

During the tragic court case of Trevon Martin and the sad circumstances in Florida surrounding his passing… One of the witnesses was asked to read a sheet of paper. She looked down at it, and looked back at the attorney, and quietly said that she can not read cursive.

Let me repeat that: CAN NOT READ CURSIVE.

I talked about this once before, about script…and cursive..

Script is beautiful. It is tied into my favorite design area of Hand Lettering. It is very popular. Script refers to calligraphy, cursive and any writing that has the letters connecting. It is beautiful, when done right (and sometimes even when done wrong). In the art of Hand Lettering, sometimes a combination of print and script are used together.

I found it sad that this is becoming the norm. It is becoming the “norm” to type and print. Cursive and script are on the way out. Oh, maybe not as soon as some of us fear, but it is going to disappear from the everyday.

Where does that leave us, as designers??? Well, I should say…Where does that leave us designers that like to use script and cursive in our designs? If more than half of the younger population can not read what is being put out in the world what is the use of using that medium? We would be alienating ourselves, limiting ourselves and our consumer base by using this type of type.

We need to make a conscious choice of what we are going to do. Do we push for this to continue to be something that people should learn? Do we accept things for what they are becoming and adjust? Do we, one day, sit with our grandchildren and teach them the “old” ways in hopes that they will also see the beauty in the looping letters?

This is something we all should be thinking about, because it can and will be affecting us all.

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My children have all been taught to write and read cursive. I have an autistic (high functioning) who can not grasp it, and will panic when asked for his signature. I have a 12 year old boy who switches back and forth and sometime says he would rather print. I also have a 12 year old daughter who’s cursive is gorgeous. Amazing. I have very nice cursive, but it is a hybrid of both print and cursive. My husband HATES how he writes in cursive, and not unlike my oldest child who cringes when asked to sign things, my husband always remarks how he hates his signature (he is left handed, too, if that matters)…So, yes, this even affects my own house hold…

Hand lettering..as a trend??? 2013

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Gorgeous!!! I love hand lettering and am excited to be discussing this one today! It is a true art form, if I do say so myself…But is it a trend? Is it truly a lost art? What is it about hand lettering that appeals to the masses?

Hand lettering is truly an art form. It shouldn’t even be questioned. It is in the basis of this art form that we are able to have original fonts for the computers. But, hand lettering is so much more than that. It is and has been considered “lost” as it is something that goes hand in hand with the thought of vintage or antique. It’s been around FOREVER. It was the original way to advertise a business. Original signage and lettering on windows…this was all done by artists who had the ability to paint letters.

Hand lettering is and can be broken down into different categories, such as calligraphy, creative, and script. But the core of it means BY HAND. Hence, not done originally by computer. It is a process in which an artist draws and sketches his/her work until he or she finds the desired look they are going for. If it is to become digital that is all well and fine, but TRUE hand lettering is art first, found in a sketch book somewhere.

It seems like it would be harder, these days, to be able to come up with anything original, yet people do it all the time. Becoming a hand lettering artist who can sustain themselves purely on their artwork though looks to be very difficult. Alan Ariail is such an artist. He has had his lettering appear in commercials and even on a Cheerio box for a new product. Even he mentions that you know you’ve made it when you see your work on nationally recognized products.  You can see his blog here: http://custom-lettering.blogspot.com/

http://dribbble.com/justlucky is Drew Melton’s showcase place, so to speak. He does amazing work. I follow him on Facebook and am privileged enough to see his work in progress…

Back to the topic at hand…Is this really a trend for 2013? Yes, I believe so because as the desire for antique and vintage style work becomes more popular the need and desire for original hand lettering follows in suit.

Script…and it’s influence in typography…

I was reading an article today (http://news.yahoo.com/states-preserve-penmanship-despite-tech-gains-190737500.html) about how cursive is being  “written” out of the school curriculum. Our government has rewritten the needs of what is important in regards to the basics taught in school, and cursive is one of the fallen. It will no longer be a requirement for students to learn in the future.

This got me thinking. Script is VERY popular. In the world of design. If our students aren’t taught how to read and write the flowing letters, then the increase use of script in design work will slowly also decline. This made me sad. I LOVE typography, especially had designed script and letters.

I would love to see cursive handwriting continue in schools. I understand that learning how to type and moving into the digital age is so important, but not at the cost of loosing a tie to our past. Our children who are not taught cursive will not be able to read and enjoy historical documents, like The Declaration of Independence. They will not be able to doodle their names in a flowing text as they day dream of their future.

What do you all think?