I have long stated that I am entranced by typography and hand lettering. I could research and look at examples all day long. I have found a new infatuation. One that supports my love for typography. It is the business card.
Many of you may think, “A business card? As an infatuation?”. Yes. Yes it is. There is so much creativity out there. And a business card is a way to communicate your availability and specialty. It is a way to market. One of the oldest and most traditional ways. But the card in itself does NOT have to be traditional. And when you are a designer, your ability to stand out can be put in the spotlight. The design of your card can be the one thing that stands out against the masses in a company who has stacks of cards from other designers. Is it the texture, the color, the words, the graphics or something else that makes it stand out? Is it the shape, maybe? Who knows.
In this little understood world of business cards, where tradition rules, and rule breaking is usually either ignored or celebrated (depending on how great your originality is) are hidden gems and hidden talents that many people over look. Please, enjoy this link to the site: Business Card Design Inspiration at Cardnerd (http://www.cardnerd.com/). There are some truly amazing business card examples here. Some ideas may grab you and make you wish you had thought of it first (like the person who used a Google search bar on his card). Some will make you wonder if paying an extra huge fee for a special cut card is worth it. Others will amaze you with their use of white space or color. Any way you look at it, business cards do NOT have to be white with black imbossed writing in 8 point font. There is so much more out there.