What is popular? What is going on out there in our world that is visually captivating us, in general? As a society, we are seeing a shift, a sweeping change. Things are becoming a little more grungy (not in the 90’s styled way, either), a little more realistic, and a little more accepting of things and people as they truly are. We are not judging as harshly or quickly as we used to. Stories and images of single fathers (or attentive fathers), women models who are being embraced for their true body image, celebrities speaking up about being airbrushed. Lens flares are accepted as authentic rather than mistakes. Things are changing! People are changing! And that means NEW TRENDS. The same old question follows, as does with any trend: Which will stay trends and be overused, and which will stand the test of time…???
Visual trends are HUGE in our industry. It’s what grabs a consumer and pulls them in. It is what we count on and use to it’s highest degree. At iStock (http://www.istockphoto.com/article_view.php?ID=1619#.UuWSN_Yo4zY) there is an interesting infographic on some of the “newest” trends that are to be predicted for 2014. Listed, if you’d like a sneak-peak of what’s there, is diverse women, hands-on Dad’s, and beards. Just to name a few. What caught my eye about this infographic, and the few trends that are shown, is that most of these trends seem to call out timeless (well, except beards, those always come and go- at least it seems that way to me, and witches).
Our society is starting to change. There is a major shift going on under the surface of the “fake” that is put out there by the so-called “Reality TV”, and other “reality” fakes. One that we should be VERY sensitive to. We, as a society in America, want REAL. Real images of real people. Realistic women portrayed. Realistic, more positive, fathers portrayed. REAL stories. Authentic type pictures that have lighting that makes our minds wander to more simple times. We should be listening to the rumbling of the public, under the surface. There are waves being made, and people struggling to be heard and represented. We can help them. We can bring things to the forefront for them, with them. And we should be grasping that opportunity.