And the “winner” of Pantone’s color of the year 2014 is….

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Here it is! After waiting with bated breath… the color of the year is… Radiant Orchid…!!!! A stylish purple to say the least. If this is a favorite color of yours (as any purple is for me), we should “rehash” what purple can represent and mean for a person on a personal level.

  • Having either purple or violet as your favorite color means you are sensitive and compassionate, understanding and supportive, thinking of others before yourself – you are the person others come to for help – being needed motivates you but sometimes people take advantage of you.
  • You are a gentle and free spirit. Your feelings run deep and you can be quite sensitive to hurtful comments from others, although you would never show it.
  • Being a personality color purple, you have a peaceful and tranquil quality and a quiet dignity about you. People are drawn to your charismatic and alluring energy.You are usually introverted rather than extroverted and may give the impression of being shy although this is not the case.
  • You are creative and like to be individual in most of your endeavors, including your dress and home decoration – you love the unconventional.
  • You are idealistic, and often impractical, with a great imagination, dreaming of a future in an ideal fantasy world where you exclude the ugly side of reality – you tend to look at life through rose-colored glasses. People who don’t understand you sometimes think you are eccentric because you spend so much time in your fantasy world.
  • With your personality color purple you inspire others with your creative thinking and your ability to deal positively with adversity.
  • You are very intuitive and quite psychic or at least interested in spiritual growth or the occult – you seek spiritual fulfillment. You look for the meaning of life.
  • As a personality color purple, you are a generous giver, asking for little in return except friendship.
  • You can be secretive, with even your closest friends not really knowing you well.
  • If you constantly surround yourself with too much purple you can become moody. If this is the case, balance the purple with some magenta.
  • You dislike responsibility and have difficulty dealing with real day-to-day problems.
  • You dislike being part of the crowd, wishing to stand apart from the mob – you like to be noticed for your individuality. You don’t like to copy others and you don’t like them to copy you.
  • You are a visionary, with high ambitions, dreams and desires, and a compulsion to help humanity and to improve the planet earth. You often hold positions of power because you are visionary, but you delegate to others all the minor details that you aren’t interested in.
  • With a personality color purple you like to have the best of everything, so you aim high.
  • Being the free spirit you are, you love to travel to experience different cultures and meet new people.
  • You are a good judge of character and sum others up quite quickly and accurately, although you usually see the best in everybody.
  • Time means little to you and you are often late for everything. You trust the flow of the Universe to take care of everything.
  • You need to be careful not to take on too many projects at a time as you can become quite scattered in your thinking, resulting in stress and confusion.
  • Meditation is a good activity for you to help you become centered and balanced.
  • You can sometimes appear arrogant and conceited if operating from a negative perspective.
  • You can be selfish and self-indulgent as you don’t like being imposed upon by others beliefs and regulations.

Now… What does purple mean for businesses? For logos, brand identity and so on?

At http://www.empower-yourself-with-color-psychology.com/purple-in-business.html purple can be considered a definite power color! As stated:

In using purple in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning. The messages the color sends to your customer base can have a major impact on your business success.

Purple suggests wealth and extravagance, fantasy and the world of dreams. It enhances spiritual pursuits and enlightenment.

¬†Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.

It is often used to denote a high quality or superior product, such as Cadbury’s chocolate or some women’s cosmetics.

If you are in a service business, use some purple in your marketing to denote your premium service.

Purple is often connected with the 18 to 25 year old market as they see it as sexy and rebellious, while innovative designers connect it with sophistication and power.

It is most often used by businesses in creative fields -designers, psychics and cosmetic manufacturers are common users of it.

Purple is a color that works well with gold, taupe, turquoise, jade green, deep red, magenta and yellow. Combined with orange it creates a unique contemporary look.

The keywords most associated with purple?

Positive Color Meanings in Business:

unusual and individual, creative and inventive
psychic and intuitive
humanitarian, selfless and unlimited
mystery, fantasy and the future

Negative Color Meanings in Business:

immaturity
impractical
cynical and aloof, pompous and arrogant
fraudulent and corrupt
delusions of grandeur and the social climber

What does all this mean for us? BE CAREFUL with this color. Play with it. Use it, enjoy it. But be careful of the hidden meaning this color can portray when used wrong! Also, watch out for this color being overused in trends to come!

 

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