Colors, as previously stated, effect people in their everyday choices. How do these colors have such an affect? What affect do they have specifically in marketing? It is no mistake that red, yellow and orange are the most used and prevalent colors for the food industry. It is also no mistake that red and black are the most used colors for adult websites. Greens and browns are popular for the organic companies. Colors are used by the smartest designers to quietly influence even the most savvy of consumers.
http://www.nightcats.com/samples/colour.html is a site that delves a little deeper into this topic. It is insightful and intriguing. I invite you to take a moment of your time to read it.
http://www.thinkbrilliant.com/2010/04/the-science-of-colors-in-marketing-and-web-design/ is another site that talks about colors and marketing. It talks a little more in-depth about color and web, not just focusing on print. Also, this site has the colors and explanations of how they can make a person feel.